Your face gives us a peek into who you are. Success in sales can be affected by what folks see on your face – either literally or virtually. Would you want to buy something from a grump? Would you do business with someone who has forgotten to smile? So, how do we keep feeling upbeat even when times might be tough?
First: Figure It Out
Take a hard look at your business right now. How are the connections you have with your customers? Do you keep in touch with them? What sort of marketing techniques are you using? Do you have your finger on the pulse? Maybe it’s time to have some fun. A realtor in town packages goodies each month for her customers who have yet to find their dream homes. In February, she put a sampler of little chocolates and a hanging made of hearts and glitter. In September, she attached her business card with curly ribbon to a mug filled with sweet tea bags and silk multi-colored leaves. These simple gifts reminded customers of her efforts and what fun it would be to find that dream home.
Next: Identify a Positive
What can you do when things aren’t working out so well? When skies are gray and sales are low, we can slip into negative thinking. Those chill the spirit and need to be warmed up with something positive. Stop and think of what is going right. Did a customer recently tell you how much she loved your product and service? Give that person a call or send an email, and ask for a referral. Did your last ad get noticed by new customers with its bright colors and sassy hook? Repeat an effort like that with a new twist and an update. And something positive for you? Get your office better organized so you can find things in an instant. There’s certainly some glory in that!
Last: Say Thanks
Ironically, appreciation generates thanks! People love being thanked – we all do! Think of your customers. How can you thank them? Do you have a sale coming up? Would news of a product wow them? Give your seasoned customers first dibs. Reward them for being loyal. Keep tabs on what they like best and their interests. Give them a way to get more. Because of your attitude of gratitude, give them a chance to buy those before everyone else can. Thank them, and they will thank you. Give them what they want, and they’ll spread the word.
Hey! What About Me?
That’s well and good – an article about keeping a business endeavor upbeat. What about you? Let’s apply these marketing boosts to you, too. Figure it out: if you are feeling blue, find out why. Narrow it down. Is it something you can fix? If not, is there some other change you can make it so you don’t focus on it so much? Identify a positive: what do you like best about your life right now – what is going well? What is something you’ve learned lately? What changes have you made? Say thanks: that attitude of gratitude ripples outward. What are you grateful for? What makes you smile?
Now that you’ve got that smile on your face, keep it on there – even if it seems as though it is made of sweet candy. Remember the nugget of wisdom Dale Carnegie shared long ago: “If you want to be enthusiastic, act enthusiastic.” By convincing others, you’ll convince yourself. Carnegie also reminds us that “…we determine our happiness. It is governed by our mind.” So, keep that in mind and think happy thoughts. And lastly, “Everything you do sends a message. Determine the message you want to send the world.” Mull over all of this – smile in the mirror – and keep that chin up.
Should you need some help and encouragement, come join us at Rank Up Now. We’ll help you manage your leads so that your smile soon will be found on your customers’ faces.