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People use Instagram all the time – and use it successfully – to boost their business.  They claim it’s simple to use and it works well for them. How about you? Have you used Instagram to get more mileage out of your promotions?  Let’s take a look at it and see if this might fit into your plans.

First, Set Up Your Profile

A successful business launch on Instagram depends on how you set up your account.  Use your company logo for the photo for your profile so your brand becomes recognizable.  Make the account name and your username the same as your business name. As for the website on your profile?  Make that a link to your business website or to a promotion that you are offering. Once you have your profile set up, then you can get started with your campaign. By the way, when you are setting up your username, remember not to use any spaces.

Next, Focus on Your Customers

Millions of people could be your next customers. Is that realistic?  No. You want to capture your segment of the market – those who are interested in your product or service.  Find some of your best customers and highlight them (with their permission, of course). Ask for testimonials or pictures or even videos.  Click on posts and “like” them. Use hashtags to find relevant followers and businesses. Hashtags? You create a hashtag by typing the #-sign and then a word to follow.  For instance, if you have a local airport, you might use #airport or #airplanes or #maps to find segments of the Instagram population that would be interested in what you are offering.  Remember that all you need is a faithful following, customers who purchase your product or service – not millions who might not ever pay a dime. Aim for a niche market because in this case, too many would be too much.

Then, Focus on You

Be mindful of your time.  Hours can be spent answering comments and questions, surveying the online aisles of Instagram, peeking in here, looking over there.  Budget yourself to an hour each day at the most. Be sure to make occasional changes to your site to keep it fresh and dynamic so that return customers see something new.  Make it easy for yourself. Instead of crafting your own promotions, you might want to look into Instagram Ads. That might be money well-spent if online experts use what they know to have your ads pop up for those in your target market.

There’s more to be learned about getting the word out about your business. Want to know more?  Get started with Rank Up Now today and learn more about launching your business online.